Appeal Entertainment, Inc. and Cash Appeal MultiMedia, Inc. are
privately held Miami Beach, Florida based companies founded in
1996 and 1998, respectfully. The company vision is to match an
elite stable of prominent artists with Cash Appeal’s client
base of professional sports leagues, celebrity merchandisers and
major corporations. By melding the artist creation with the client’s
image and brand, Cash Appeal produces a product of which both
are proud to be associated.
client may then utilize the art for their internal marketing,
branding and relationship building initiatives, while Cash Appeal
also offers it to the general public through the client and other
appropriate distribution channels, resulting in recognition and
financial gain for all partnering parties. Our goal is to be the
leader in this market.
Appeal’s business philosophy weaves continuous threads of
insistent quality and integrity through the fabric of our culture.
Our fine art products radiate a fresh, unique aura and our executive
management is seasoned in their strategic understanding of how
to bring these products to market, while simultaneously furthering
our client’s and artist’s brands.
truly believe that business can be conducted in a win-win situation
for all affiliates, including artists, clients, marketing partners,
suppliers, investors and ourselves. It is this methodology of
everyone benefiting from the achievement of common goals that
makes what we do stimulating and rewarding for all participants.
We take great pride in conducting business in this environment,
Where Appealing Images are a way of Life
President & CEO
Cash McMahon represents the embodiment of great American entrepreneurial
spirit. A visionary and strategist, Mr. McMahon has been involved
in a number of start-up businesses over his career that has provided
a successful foundation of Cash Appeal.
founded Cash Appeal Entertainment, Inc. in 1997 that focused on
television production and promotions. Cash Appeal MultiMedia,
Inc was founded in 1999 on a concept of building artists into
popular art brands and in turn utilizing that artwork to further
the marketing and branding strategies of corporate clients, professional
sports leagues and celebrity merchandisers.
as a business consultant to International companies, his strong
background in marketing, branding, promotions and events productions
has served as an ideal compliment to his strategic thinking. Mr.
McMahon graduated from Northeastern University in Boston, MA.
with a Bachelor of Science degree in Business Administration.
Executive Vice President, Cash Appeal MultiMedia, is a versatile
and dynamic executive with over twenty years of successful experience
working with Fortune 500 companies in the areas of marketing, sales
and technology management.
Burke functioned for seven years as a Managing Director for two
Wall Street management and systems consulting companies, Cotelligent
and Matlen Silver. In these capacities, Mr. Burke maintained profit
center responsibility and oversaw sales, marketing, recruiting
and delivery. Clients were predominantly investment banks and
to that, Mr. Burke was a Senior Account Executive in the performance
improvement industry with Maritz and BI Performance Services,
solving critical business issues of Fortune 500 companies with
cohesively integrated marketing solutions, such as incentive programs,
database marketing, multimedia, market research, promotions, product
launches, meeting services, etc.
Burke is also a talented writer, having recently completed his
first novel, “A Bite From The Apple.” He has a Bachelor
of Science degree in Business Administration from the University
of Tampa, Tampa, Florida.
Special Projects Coordinator, Cash Appeal MultiMedia, is an analytical,
yet creative business manager with approximately fifteen years of
experience in the advertising, entertainment and restaurant industries.
Hong Kong, China, Ms. Barron served as Art Director of advertising
Agency DMB&B, prior to its acquisition by Publicis. Responsible
for a number of major corporate accounts, including Mars, Maybelline,
Budweiser, Cartier, Hermes and Fendi, she oversaw all areas of
art direction for her clients, including corporate imaging, print,
film and video production, set and interior design.
Miami, FL., Ms. Barron’s career followed an entrepreneurial
direction, functioning as General Manager and co-principle of
several Miami Beach restaurant and nightclub concerns, including
The Tropics International, Rose’s Bar and Music Lounge and
the multi-location Charlotte’s Chinese Kitchen. Ms. Barron
was also a partner in the jazz recording label, Dragon Rose Records.
Barron received a Bachelor of Arts Degree in Visual Communications
from the University of Birmingham, England, following an undergraduate
education at prestigious convent and boarding schools in Hong Kong,
China and Bristol, England.