Icon Art Images develops and builds an artist’s creative
efforts into a recognizable and marketable brand, resulting in
added value for the artist, as well as the Icon Art Images clients
associated with the branded art.
strategy of an artist’s name is a way to make the public
identify with the artist’s work and be able to depend on
a certain consistency and quality of expectations from that artist.
By defining an artist through their brand, it allows for building
on that brand and creating on-going value from a worth perspective,
as well as an enhanced commodity when marketing through wholesale
and retail distribution channels. Artist branding helps the public
identify the artist’s personal style with that recognizable
brand. Notable examples of artists who understand the importance
of this strategy and have become very successful because of it
are Thomas Kincaid, Peter Max and LeRoy Neimann, right down to
his trademark handlebar mustache.
the artist’s creation and brand with the client’s
all-important brand image, Icon Art Images creates a product both
are proud to be associated with, and then markets that product
through appropriate channels resulting in recognition and financial
gain for all partnering parties.
Icon Art Images’
clients, who include professional sports leagues and associations,
celebrity merchandisers and large corporations, capitalize on
the fine art image of their organization in a multitude of ways.
Revenues are generated through licensing royalties on the sale
of the art, astutely orchestrated by Icon Art Images through marketing,
promotional and public relations strategies addressing the appropriate
wholesale and retail distribution channels. Additionally, the
artwork personifying the brand image of the Icon Art Images client
acts as an ideal gift mechanism for marketing, branding, charity
and relationship building initiatives, with the originals normally
displayed in high profile locations.
Icon Art Images
clients understand the enormous importance of judiciously protecting,
promoting and projecting their brand image in a manner consistent
with their aggregate organizational mission, message and personality.
The utilization of fine art as a vehicle for their corporate diplomacy
communicates quality, appreciation and eternal tribute to a most
worthy and prideful entity.